What is Consent Mode v2?
Consent Mode v2 is a way to respect user privacy while still collecting the data you need to grow your business. It helps you keep analytics, ads, and tracking tools working even when users decline cookies.
Not all traffic is created equal, and not all data is collected the same way. With GDPR and other privacy laws tightening, you need to collect the right data – without crossing any lines.
Consent Mode v2 is a way to respect user privacy while still collecting the data you need to grow your business. It helps you keep analytics, ads, and tracking tools working even when users decline cookies.