Royal Benefits
Insurance Benefits & HRIS Platform
About the client
Royal Benefits is a Washington State-based insurance broker and enrollment company with 30 years of experience. They provide comprehensive benefits administration solutions, combining insurance brokerage services with cutting-edge HRIS technology. Their mission is to deliver "value beyond insurance" by educating employees and streamlining the entire benefits process for local businesses.
Technology/Tools
Adobe Illustrator, Webflow, Custom Animations
Industry
Insurance & Benefits Administration
Location
🇺🇸 Washington State, USA
Website
royalbenefits.com
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The challenge
Our task was to create a complete brand identity and digital presence that would reflect Royal Benefits' premium positioning and expertise. The project required:
Complete visual identity design with distinctive branding elements
Modern, animated website on Webflow platform
Interactive user experience that showcases their "royal treatment" philosophy
Professional presentation of complex insurance services
The process
Key features
🎨 Premium visual identity A sophisticated brand identity that communicates trust, expertise, and the "royal treatment" clients receive, perfectly balancing professionalism with approachable warmth.
⚡ Dynamic Webflow animations Cutting-edge animations and micro-interactions that engage visitors and demonstrate the company's innovative approach to benefits administration.
✨ Signature star animations The distinctive star logo element comes alive throughout the site with custom animations - buttons shimmer on hover, cursors transform into stars, creating a truly magical user experience.
The results
- A stunning visual identity that perfectly captures the "Royal Benefits" brand essence
- A highly animated, interactive website that stands out in the insurance industry
- Seamless integration of complex service offerings into an intuitive user experience
Why it worked
Our design team was genuinely excited about this project - the combination of sophisticated branding with playful interactive elements created something truly special. The star motif became more than just a logo; it's an experience that reinforces the premium service promise on every page interaction.
Made by Diligently
This project was built by Diligently's team with Medium Visual Identity and Medium Website Development Plan.
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